Check Out Our Heat Maps - And Other Enhancements for Widget Owners

Our
latest release includes a number of great improvements, including
reporting enhancements, tighter Facebook integration and more.  The
specifics of the release are:

Reporting

  • Click
    Reports - We’ve always tracked URL clicks within the widgets, but we’ve
    now begun to track ALL clicks within the widget.  This allows us to
    create a number of interesting reports.  Perhaps the most interesting
    of these new reports is our Heat Map Report.  This report pulls up a
    visual representation of your widget, with an actual Heat Map
    indicating where users are clicking.  This gives you an incredibly
    different perspective on how your widget is being utilized out in the
    world.  A sample heat map is shown below:
    image
  • Custom
    Tracking Reports - We have exposed API calls which allow a widget
    developer to completely track all clicks within a widget with a path.
    The end result is a text based view into what users are clicking on,
    which can be broken down by our usual parameters (geography, user,
    domain, etc.).
  • CSV Export - We’ve added the ability for users
    to export the data in any of the reports, making those reports
    available outside of our system.  To use this functionality, simply
    pull up a report that you’re interested in, as you usually would, and
    once you’re happy with the parameters of the report, simply click the
    "Export" link at the top of the report.  This will initiate a download
    of the data points to your local machine.

Facebook

We’ve
added better support for Facebook applications.  When users add your
Facebook application widgets, they will be prompted to notify their
friends about the application - this will help in spreading your
widget.  Once a user adds the widget to their profile, they can change
the settings of the widget just as they can in our gallery.  Changes to
search criteria, color, etc. will automatically be saved for the next
time they initiate an interaction with the widget.  We’ve also made
some tweaks related to how we handle the image representation of the
widget - it should look significantly cleaner now.

In addition,
we’ve added one often requested feature - custom email templates.  This
allows you to enter in custom HTML code which is used to send out the
"invite a friend" message.  And we’ve also done our usual amount of bug
fixes and smaller enhancements.  Let us know what you think!

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